Neenah x Dia de Muertos

Neenah is a paper company based in Alpharetta, GA. Hailing from the state of Wisconsin, this paper company has made it their goal to provide high-quality paper products to their clients and to keep paper as a key medium across industries.  The task was to create a paper promotion for Neenah Paper that would be sent out to current and potential clients. The goal was to showcase one of the collections manufactured by Neenah in a bold and creative way. I chose to take a cultural route and pull an idea from my own background for this project. As a Mexican American woman, I've always been surrounded by the bright colors that Mexican holidays bring. There is a traditional decor called "Papel Picado" that hangs throughout these holidays. I wanted to showcase Neenah's Astrobrights Collection with Dia De Los Muertos (Day of the Dead). I created a light box that would showcase the papel picado in a beautiful and bright way.