WE ARE 26

This rebrand is made to give the well-known logotype a refresh. While working with the logo, I had the opportunity to explore the rebranding of the upcoming 2026 FIFA World Cup. This project gave me an insight into branding not only for a company but for event branding. From stadiums to employee uniforms, I took on the challenge of redesigning the visual brand identity for a worldwide event that is watched by millions of fans around the globe.